The conference is organized by the University of Ruse, Bulgaria and the University of Craiova, Romania within the frames of Across – European University for Cross-Border Knowledge Sharing.
The conference is an international gathering of scholars, researchers and professionals exploring the evolving dynamics of language, culture, and communication in the digital age. It will serve as a platform for interdisciplinary discussions on how digital technologies shape linguistic expression, cultural identities, and communication practices in a rapidly changing world.
In today’s digital age, the interaction between language, culture, and communication is rapidly changing, creating both opportunities and challenges for education, research, and international cooperation. Digital technologies can help facilitate communication, preserve languages, and promote cultural exchange; at the same time, they can also speed up misinformation, cultural uniformity, or exclusion from online spaces. Understanding these dynamics is therefore crucial for supporting multilingualism, intercultural understanding, and innovation in a connected world.
Conference themes
The themes of the conference are the following:
- Language in the Digital Age: Internet linguistics, AI in language processing, digital literacy
- The impact of digital communication on language evolution
- Social media language and internet linguistics
- Machine translation and AI-driven language processing
- Digital literacy and multilingualism online
- Emojis, memes, and non-verbal digital communication
- Culture and Identity in the Digital World: Globalization, digital subcultures, representation in media
- Digital globalization and cultural identity
- Online communities and digital subcultures
- The role of digital media in preserving endangered languages
- Representation and diversity in digital spaces
- Communication and Media in the Digital Age: Social media discourse, misinformation, fake news
- The influence of social media on public discourse
- Changes in communication patterns in the digital age
- Media literacy and digital literacy
- Advertising and PR
- Technology and Language Teaching and Learning:
- E-learning and language acquisition in digital environments
- The impact of AI on language teaching and learning
- Gamification and interactive digital education
- Mobile apps and online resources for language learners
- Virtual exchange programs and cross-cultural communication
Organizing Committee
- Assoc. Prof. Desislava ATANASOVA – Rector, University of Ruse
- Prof. Cezar Ionuţ SPÎNU – Rector, University of Craiova
- Acad. DTSc. Hristo BELOEV, DHC mult., Academician of the Bulgarian Academy of
- Sciences – Honorary Rector, University of Ruse
- Prof. Daniel BRATANOV, University of Ruse – ACROSS Local coordinator
- Assoc. Prof. Sorin CAZACU, University of Craiova – ACROSS Local coordinator
- Ariane KORN – ACROSS Management Team, Chemnitz University of Technology
Program Committee
- Prof. Juliana POPOVA, University of Ruse
- Assoc. Prof. Tsvetelina HARAKCHIYSKA, University of Ruse
- Prof. PhD habil. Mihai VLADIMIRESCU, Faculty of Letters, University of Craiova
- Prof. PhD habil. Titela VILCEANU, Head of the Doctoral School, Faculty of Letters, University of Craiova
- Assoc. Prof. Vlad PREDA, Faculty of Letters, University of Craiova
- Assoc. Prof. Alina TENESCU, University of Craiova
Program
- 10:00 – 10:15 WELCOME ADDRESS
- 10:15 – 11:30 PLENARY SESSION; Moderator: Prof. Juliana POPOVA
- Plenary 1 Across – Identities in Dialogue: Communication Without Borders
Ariane KORN (Chemnitz University of Technology, Germany) - Plenary 2 Perspectives on Machine Translation of Media Discourse
Alina TENESCU (University of Craiova, Romania) - Plenary 3 AI Meets the Language Classroom: The Enduring Role of Teachers
Tsvetelina HARAKCHIYSKA (University of Ruse, Bulgari
- Plenary 1 Across – Identities in Dialogue: Communication Without Borders
- 10:15 – 11:30 PLENARY SESSION; Moderator: Prof. Juliana POPOVA
- ☕11:30 – 12:00 Coffee break
- 12:00 – 13:40 Session 1 Chair: Assoc. Prof. Tsvetelina HARAKCHIYSKA
- STRAND 1: Culture and Identity in the Digital Age
- 12:00 Emmanuel CASAJUS
The Use of Memes Among Far-Right Activists: Individuation, Heroization, and Self-Derision - 12:20 Daniela NAIDIN
Behavioural Anthropology Analysis on BookTok Community - 12:40 Mădălina GABRIELA VÂLCU
The (Re)Translation of Edgar Allan Poe in Romanian: Between Literary Canon
and Cultural Reinforcement
- 12:00 Emmanuel CASAJUS
- STRAND 2: Communication and Media in the Digital Age
- 13:00 Borislav VUKOJEVIĆ
Navigating the Generative-AI Revolution: Quantitative Evidence from Advertising & PR Agencies in Bosnia and Herzegovina - 13:20 Sasha GENEVIEVE COELHO, Christina SANCHEZ-STOCKHAMMER, Sascha KADEN, Marina BECCARD, Florian RÖHRBEIN
Do We Mitigate Face-Threats Even When Communicating with Robots? Politeness Strategies in Human-Robot vs. Human-Human Interaction
- 13:00 Borislav VUKOJEVIĆ
- STRAND 1: Culture and Identity in the Digital Age
- ☕13:40 – 14:00 Coffee break
- 14:00 – 15:20 Session 2 Chair: Assoc. Prof. Alina TENESCU
- STRAND 2: Communication and Media in the Digital Age
- 14:00 Nicoleta Corina DRĂGOI (BRALOȘTIȚIANU)
War Speech in the Digital Age: Presidential Rhetoric and Identity Construction in the Ukraine Conflict - 14:20 Yulia DEMIANCHUK
Evolution оf Wartime Communication Models in a Diachronic Perspective Through the Lens of Macro-Linguopolitical Synergetics
- 14:00 Nicoleta Corina DRĂGOI (BRALOȘTIȚIANU)
- STRAND 3: Technology and Language Teaching and Learning
- 14:40 Francesco COSTANTINI, Eleonora GALLITELLI and Emanuela LI DESTRI
FL/ESP instruction and AI integration: An outline of the Erasmus+ project “Empowering Specialized Language Acquisition with Integrated AI” (ELITE-AI) - 15:00 Monika ŚLESZYŃSKA
Simpler, Clearer and Stronger: Teaching Plain English for Effective Communication
- 14:40 Francesco COSTANTINI, Eleonora GALLITELLI and Emanuela LI DESTRI
- STRAND 2: Communication and Media in the Digital Age
- ☕15:20 – 15:40 Coffee break
- 15:40 – 17:0 Session 3 Chair: Assoc. Prof. Vlad PREDA
- STRAND 4: Language in the Digital Age
- 15:40 Diana APOSTOL
Anglicisms Input to Romanian Podcasting: The Mind Architect Case - 16:00 Andrei MOHANU
Between Code and Culture: Translating Gender in the Age of AI - 16:20 Andra-Simona DIACONU
Instrumental Competence – A Core Requirement in EU Legal Translation - 16:40 Adriana DRAGOMIR (BARBU)
Linguistic Hybridity: A Corpus-Based Analysis of Rushdie’s “Midnight’s Children”
- 15:40 Diana APOSTOL
- STRAND 4: Language in the Digital Age
- 17:00 – 17:15 Closing
Publication
All papers will be subject to blind peer review. The accepted papers will be published in the
“Journal of Applied Linguistic and Intercultural Studies” (ISSN: 2603-3291).
Contact
📧For more details contact us at: jalis at uni-ruse.bg
